From $1.5K Loss to $6K+ Profit in 4 Months

Transforming a Struggling Amazon Business

Even great products can fail on Amazon without the right strategy.

Here’s how we turned it around.

Client Background:

A rising beauty and cosmetic accessories brand had successfully launched products in the UAE Amazon marketplace and Shopify with minimal PPC. Looking to expand into the highly competitive yet high-demand U.S. market, they wanted to grow their premium product line without increasing their in-house operational workload.

4 MONTHS rEVIEW

$139,396.16

(4 MONTHS total sales)

$6,697.51

(dECEMBER pROFIT)

9,667

(tOTAL ORDERS)

78.18%

(PPC SALES)

Month Over Month (MOM)

The Approach:

Step 1: Clearing the murky waters -

Understanding the business and metrics

Our audit goes beyond just PPC—we analyze the entire business, including products, customers, market trends, and past performance. The goal is to identify any leaks that need fixing before developing a marketing strategy. Essentially, we dive deep and examine everything.

In this case, we discovered that two out of five parent ASINs were driving the most revenue and were already profitable at the product level. With strong gross margins of 45%+, these products had a total of four variations, excellent reviews, and, despite their premium pricing, were converting better than the market average.

The remaining 3 parents were not performing well at all. One of the product lines had a gross margin of 3%. This product was never going to be profitable. The second product, even though it had great CVR, was priced so low that we could not retain a profit at a CPC of $1.65 at a product price of $7.

The third product, just did not have good reviews and was a faulty product that needed to be liquidated or removed.

We knew that these products had to go. So, we recommended the client the best solution possible

Step 2: Removing the Rotten Fish - Removing our worst performers

To turn things around, we first needed to cut out the worst-performing ASINs. After onboarding the client, we walked them through our findings and provided a strategy to phase out these products while minimizing losses.

1. Turned off PPC for underperforming products, running only defensive ads through our top ASINs.

2. Created virtual bundles featuring bestsellers as primary products, allowing free advertising and driving organic sales.

3. Liquidate Excess Stock: For any stock that we were running into long storage fee, we had to liquidate to avoid long term storage fees.

Our worst case scenario was to liquidate the stock, but we were able to sell-through most stock avoiding large losses.

Step 3: Feed the Strong - Optimise best performers.

With poor performers removed, we focused on the two products with the highest profit potential. We worked closely with the client to enhance visibility and conversion by:

• Conducting extensive keyword research to refine SEO and rankings.Optimizing product copy to be persuasive and sales-driven.Enhancing A+ Content, ensuring their high-quality product video was prominently featured on product pages.

• Optimizing product copy to be persuasive and sales-driven.

• Enhancing A+ Content, ensuring their high-quality product video was prominently featured on product pages.

There’s still room for improvement in click-through rates (CTR), which we plan to optimize further.

Step 4: Sell the fish - PPC Strategy and Optimisation

To drive rankings and scale revenue, we crafted a strategic marketing plan. Given the competitive market, we focused ad traffic on high-relevance long-tail keywords that provided the best opportunity for organic ranking in the top 10 while profitably running other ads to increase sales over time.

Single Keyword Exact Match Campaigns (SKC): We prioritized ad spend on highly relevant keywords or those with strong past performance (based on the Search Query Performance Report). This helped us gradually climb the rankings while monitoring clicks and sales.
Placement Modifiers for SKC: After two weeks, we analyzed placement performance and adjusted bids accordingly. If Top of Search (TOS) was too expensive, we shifted focus to Rest of Search (ROS) to control CPC while tracking ranking improvements. However, we continued pushing for TOS where we could secure top placement at an optimal CPC.
Foundational campaigns: To capture low-hanging fruit, we ensured Auto, Broad, and Phrase match campaigns were running with the right budget and bidding strategies. We also launched defensive campaigns to protect branded terms and product lines.
Day parting: We identified low-conversion hours (12 AM – 4 AM) and paused campaigns during these times. This prevented wasted ad spend early in the day when traffic was low.
Using Sponsored Brand video ads: We leveraged the client’s highly engaging product video, which had an 18% conversion rate, increasing brand exposure and driving more sales.
Regular Optimisations: Next, we regularly optimised our ads, added negations, launched new campaigns and kept scaling our revenue during our peak selling season.