CASE STUDY

Mortice and Tenon - Our product is high-quality drywall anchors, specifically designed for use on drywall surfaces. Crafted from durable nylon, these anchors provide reliable and secure support for a variety of applications.

Founded by two brothers in Illinois, our commitment to superior building materials and excellent customer service is personal.

Our small-town values ensures every product we offer is reliable and of the highest quality, reflecting our dedication to your satisfaction.

Category

Industrial & Scientific > Fasteners›Anchors > Drywall Anchors

Objective

Client wanted to scale to around ~$20,000 in monthly revenue while being profitable on Amazon. They seek our help so they can grow their brand on the platform and launch more new products.

Mortice and Tenon - Our product is high-quality drywall anchors, specifically designed for use on drywall surfaces. Crafted from durable nylon, these anchors provide reliable and secure support for a variety of applications.

Founded by two brothers in Illinois, our commitment to superior building materials and excellent customer service is personal.

Our small-town values ensures every product we offer is reliable and of the highest quality, reflecting our dedication to your satisfaction.

Category

Industrial & Scientific > Fasteners›Anchors > Drywall Anchors

Objective

Client wanted to scale to around ~$20,000 in monthly revenue while being profitable on Amazon. They seek our help so they can grow their brand on the platform and launch more new products.

Category

Industrial & Scientific > Fasteners›Anchors > Drywall Anchors

Objective

Client wanted to scale to around ~$20,000 in monthly revenue while being profitable on Amazon. They seek our help so they can grow their brand on the platform and launch more new products.

The niche ‘Anchors’ is quite competitive and our sub-niche 'Drywall Anchors’ is even smaller. Being new on Amazon and among established well known brands, it can be tough to make a name and rank organically to drive profitable sales.

Step 1: Exhaustive Keyword Research

We began by conducting comprehensive keyword research for all our client’s products. This involved identifying relevant competitors and analyzing which keywords were performing well for them. Additionally, we searched for keywords they were not targeting and prioritized all keywords based on their relevance to our products with a great amount of search volume. On top of this, we have a delicate process to compare our ASIN’s conversion rate and click-through-rate to the market average so we can harness the potential of our managed products.

Step 2: Optimizing Listings and Launching Discovery Campaigns

Following our comprehensive keyword research, we optimized the product listings to enhance visibility and relevance. Simultaneously, we launched discovery campaigns to generate traction on Amazon, driving initial sales and identifying effective search terms for the products. We initially focused on keywords we had better conversion rate and click-through-rate than the market to make sure our campaigns will help our products to rank organically faster.

Step 3: Setting Up High-Relevance Campaigns for Profitable Scaling

To ensure we can scale the account at a profitable margin, we established campaigns targeting high-relevance keywords while also considering a decent search volume knowing that our product is listed under a less competitive niche. This strategy was designed to achieve a high conversion rate, essential for scaling overall revenue at a healthy margin.

Step 4: Ongoing Optimization and Performance Campaigns

Regularly, we added some negation to our discovery campaigns to refine targeting. For terms that performed well, we set up dedicated performance campaigns. As the products accrued enough reviews, we focused on ranking for the best-performing keywords—those with high conversion rates and click-through rates. We paused poor performing keywords to allow our budget to spend on good performers.

Step 5: Scaling Ads and Budget Management

As we saw success and external traffic increased, we incrementally scaled our advertising budgets. This allowed us to push for higher organic rankings for main keywords with higher sales and competition, continuously optimizing our PPC to drive further growth.

Step 1: Exhaustive Keyword Research

We began by conducting comprehensive keyword research for all our client’s products. This involved identifying relevant competitors and analyzing which keywords were performing well for them. Additionally, we searched for keywords they were not targeting and prioritized all keywords based on their relevance to our products with a great amount of search volume. On top of this, we have a delicate process to compare our ASIN’s conversion rate and click-through-rate to the market average so we can harness the potential of our managed products.

Step 2: Optimizing Listings and Launching Discovery Campaigns

Following our comprehensive keyword research, we optimized the product listings to enhance visibility and relevance. Simultaneously, we launched discovery campaigns to generate traction on Amazon, driving initial sales and identifying effective search terms for the products. We initially focused on keywords we had better conversion rate and click-through-rate than the market to make sure our campaigns will help our products to rank organically faster.

Step 3: Setting Up High-Relevance Campaigns for Profitable Scaling

To ensure we can scale the account at a profitable margin, we established campaigns targeting high-relevance keywords while also considering a decent search volume knowing that our product is listed under a less competitive niche. This strategy was designed to achieve a high conversion rate, essential for scaling overall revenue at a healthy margin.

Step 4: Ongoing Optimization and Performance Campaigns

Regularly, we added some negation to our discovery campaigns to refine targeting. For terms that performed well, we set up dedicated performance campaigns. As the products accrued enough reviews, we focused on ranking for the best-performing keywords—those with high conversion rates and click-through rates. We paused poor performing keywords to allow our budget to spend on good performers.

Step 5: Scaling Ads and Budget Management

As we saw success and external traffic increased, we incrementally scaled our advertising budgets. This allowed us to push for higher organic rankings for main keywords with higher sales and competition, continuously optimizing our PPC to drive further growth.

After one month of collaboration, the client has expressed satisfaction with the results and has developed confidence in our ability to support and grow their brand.

Encouraged by this positive experience, the client is now in the process of establishing a second brand in the supplement category, which will also be managed by AdHabit.

After one month of collaboration, the client has expressed satisfaction with the results and has developed confidence in our ability to support and grow their brand.

Encouraged by this positive experience, the client is now in the process of establishing a second brand in the supplement category, which will also be managed by AdHabit.