CASE STUDY

Patch Eco-Friendly bandages - The product is an on-the-go kids bandage kit made from eco-friendly material such as bamboo. The bandages are hypoallergenic and great for kids with sensitive skin.

PATCH is a natural alternative to wound care and perfect for those with sensitive skin. Our strips are made from natural bamboo and enriched with the natural goodness of activated charcoal, coconut oil and aloe vera gauze.

Category

Industrial & Scientific > Fasteners›Anchors > Drywall Anchors

Objective

Client wanted to scale to around ~$20,000 in monthly revenue while being profitable on Amazon. They seek our help so they can grow their brand on the platform and launch more new products.

Category

Health & Household > Health Care › First Aid > Bandages & Bandaging Supplies > Adhesive Bandages

Objective

Client wanted to scale steadily and profitably on Amazon. They wanted to ideally scale sales and get more new to brand customers.

Patch Eco-Friendly bandages - The product is an on-the-go kids bandage kit made from eco-friendly material such as bamboo. The bandages are hypoallergenic and great for kids with sensitive skin.

PATCH is a natural alternative to wound care and perfect for those with sensitive skin. Our strips are made from natural bamboo and enriched with the natural goodness of activated charcoal, coconut oil and aloe vera gauze.

Category

Health & Household > Health Care › First Aid > Bandages & Bandaging Supplies > Adhesive Bandages

Objective

Client wanted to scale steadily and profitably on Amazon. They wanted to ideally scale sales and get more new to brand customers.

The niche ‘Bandages’ is quite competitive and our sub-niche 'hypoallergenic bandages’ or ‘bamboo bandages’ is even smaller. Being new on Amazon and among established well known brands, it can be tough to make a name and rank organically to drive profitable sales.

Step 1: Exhaustive Keyword Research

We began by conducting exhaustive keyword research for all the client’s products. This involved identifying relevant competitors and analyzing which keywords were performing well for them. Additionally, we searched for keywords they were not targeting and prioritized all keywords based on their relevance to our products.

Step 2: Optimizing Listings and Launching Discovery Campaigns

Following our comprehensive keyword research, we optimized the product listings to enhance visibility and relevance. Concurrently, we launched discovery campaigns to generate traction on Amazon, driving initial sales and identifying effective search terms for the products.

Step 3: Setting Up High-Relevance Campaigns for Profitable Scaling

To ensure profitable scalability, we established campaigns targeting high-relevance keywords. This strategy was designed to achieve a high conversion rate, essential for scaling sales profitably.

Step 4: Ongoing Optimization and Performance Campaigns

Regularly, we added negative keywords to our discovery campaigns to refine targeting. For terms that performed well, we set up dedicated performance campaigns. As the products accrued enough reviews, we focused on ranking for the best-performing keywords—those with high conversion rates and click-through rates. We paused poor performing keywords to allow our budget to spend on good performers.

Step 5: Scaling Ads and Budget Management

As we saw success and external traffic increased, we incrementally scaled our advertising budgets. This allowed us to push for higher rankings for main keywords with higher sales and competition, continuously optimizing our PPC to drive further growth.

Step 1: Exhaustive Keyword Research

We began by conducting exhaustive keyword research for all the client’s products. This involved identifying relevant competitors and analyzing which keywords were performing well for them. Additionally, we searched for keywords they were not targeting and prioritized all keywords based on their relevance to our products.

Step 2: Optimizing Listings and Launching Discovery Campaigns

Following our comprehensive keyword research, we optimized the product listings to enhance visibility and relevance. Concurrently, we launched discovery campaigns to generate traction on Amazon, driving initial sales and identifying effective search terms for the products.

Step 3: Setting Up High-Relevance Campaigns for Profitable Scaling

To ensure profitable scalability, we established campaigns targeting high-relevance keywords. This strategy was designed to achieve a high conversion rate, essential for scaling sales profitably.

Step 4: Ongoing Optimization and Performance Campaigns

Regularly, we added negative keywords to our discovery campaigns to refine targeting. For terms that performed well, we set up dedicated performance campaigns. As the products accrued enough reviews, we focused on ranking for the best-performing keywords—those with high conversion rates and click-through rates. We paused poor performing keywords to allow our budget to spend on good performers.

Step 5: Scaling Ads and Budget Management

As we saw success and external traffic increased, we incrementally scaled our advertising budgets. This allowed us to push for higher rankings for main keywords with higher sales and competition, continuously optimizing our PPC to drive further growth.